Watchmen photographer Clay Enos has enlisted his Organic Coffee Cartel to produce a first-of-its-kind movie tie-in coffee for the upcoming film adaptation of the celebrated graphic novel.
On Tuesday, February 17, OCC will introduce Veidt Enterprise’s “Nite Owl Dark Roast,” a limited-edition confection and collectible designed for fans and organic coffee gourmands alike.
A portion of the proceeds from the special roast will be donated to charity.
One side of the uniquely crafted steel can resembles artwork straight out of the Watchmen universe; the other side features Enos’ striking black & white portrait of Nite Owl, played in the film by Patrick Wilson. And with just ONE run of cans produced, this is sure to be a distinctive and rare collectible.
“Making an imaginary coffee into something real seemed like a fitting and fun way to honor the multi-layered world of Watchmen. And having a majority of profits go to charity seems a little like something Adrian Veidt would do,” says Enos.
The idea for creating the coffee product came from a small moment in the film — when Nite Owl II and Silk Spectre II save a group from a tenement fire. Once inside the Owl Ship, the survivors are offered what else? Coffee. Among all that hardware, there's an airplane-style coffee maker. And Veidt Enterprise's Nite Owl Dark Roast is the imaginary brand of coffee they brew.
Further adding to the excitement, the OCC is sponsoring a contest for one lucky customer to win two tickets to the Los Angeles premiere and after-party for Watchmen on March 3rd, 2009. Orders must be placed before February 26th, 2009. Full contest rules here.
“Zack Snyder and the other filmmakers got behind the coffee idea early on and suggested the contest to me. I am so excited by the idea of making someone's day not just with great coffee but with an opportunity to be a part of the celebration for the highly anticipated film,” says Enos. “It’s a dream in the making.”
2.16.09 Source: WatchmenComicMovie.com
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