Watchmen shot to the top of the national home video sales and rental charts its first week in stores, with 36% of the total unit sales for the superhero comic adaptation coming from the high-definition edition.
The 36% Blu-ray sales number is a record-breaking figure, even for action movies. For example, back in September 2008, Iron Man got only 17% of its sales from Blu-ray. The previous BD percentage record was for Quantum of Solace, released March 24, 2009, which got 28%.
Also, both the theatrical and Director's Cut versions of Watchmen held the number one and two download spots respectively on iTunes all of last week and most of the current week. Both films are still in the top 11 downloads as of today with the theatrical cut sitting in at the #4 position.
Coraline snagged the No. 2 spot on all three charts — the Nielsen VideoScan DVD and Blu-ray Disc sales charts, and trade publication Home Media Magazine's rental chart. A solid 18% of the cartoon's unit sales came from Blu-ray Discs, a surprisingly strong showing that indicates the format is fast moving out of the early adopter phase and into the mainstream.
The Nicolas Cage drama Knowing placed third, on all three charts, with 17% of its sales in its third week of release coming from Blu-ray.
Robot Chicken: Star Wars — Episode II debuted at No. 6 on the DVD sales chart for the week ending July 26. Three TV DVD season sets also finished in the top 10: Prison Break: The Final Break at No. 8, Psych: The Complete Third Season at No. 9, and Pushing Daisies: The Complete Second Season at No. 10.
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