So what's the likelihood these prequels will be leveraged into a prequel film of they're even moderately successful?
I think the first film being unsuccessful will put a stop to that. Just because a comic sells really well doesn't immediately mean an adaptation is warranted? (does it?
). The flick only earned 50 million after it's budget in the box office (not accounting DVD/Blu ray sales). I mean yeah, it made money. But apparently producers considered Superman Returns to have a lackluster peformance and rebooted that after it made nearly 200 million after it's budget. But then again I'm not an executive so I wouldn't know.
the thing is box office returns are a gross figure, before the theatre's cut is taken away, then you'd get a net figure, but then cost of marketing has to be taken into account, I heard that a good way to estimate marketing costs is about half again of the movie's budget, Watchmen cost $130m so we could estimate that they put $65m into marketing, so that gives us $195m, Watchmen only grossed $185m worldwide, the studio only earns on average 55% of that apparently, and then about $50m on DVD/BD (plus about 4m for TOTBF) still significantly less than $195m, so it's safe to say the movie lost a lot of money, even thinking about selling TV rights, and merchandise, it might get close to making it's money back, but it'll take a long time.
actually in researching these figures I found this interesting io9 article about movie gross http://io9.com/5747305/how-much-money-d ... profitable